Wella Color Charm Permanent Liquid Hair Toner - 42ml (1.4 fl oz)

Product Description

Achieve beautiful, salon-quality blonde hair with Wella Color Charm Permanent Liquid Hair Toner , a professional hair toning solution designed to neutralise unwanted yellow, orange and brassy tones while creating stunning, natural-looking blonde shades.

Whether you're looking for an icy platinum blonde, a cool ash finish, a soft beige blonde or a beautifully balanced natural blonde, Wella Color Charm offers a versatile selection of shades to help you achieve your desired results.

Specially formulated for naturally blonde or pre-lightened hair, this permanent liquid toner helps refine existing hair colour, correct unwanted warmth and deliver vibrant, long-lasting, fade-resistant results.

Its easy-to-mix liquid formula allows for convenient application using either an applicator bottle or a tint brush, making it suitable for professional salon use and experienced home colourists.

Key Features & Benefits

Neutralises Unwanted Brassiness: Helps counteract yellow and orange undertones in blonde and pre-lightened hair.

Beautiful Blonde Results: Creates a variety of blonde finishes, including ash, platinum, beige, silver and natural-looking tones.

Long-Lasting Colour: Provides vibrant, fade-resistant toning results.

Professional-Quality Formula: Designed to deliver consistent colour and an even, polished finish.

Easy Liquid Application: Suitable for application with a tint bottle or bowl and brush.

Customisable Blonde Shades: Different toner shades can be selected or mixed to achieve personalised results.

Suitable for Blonde Hair: Works on naturally blonde or previously lightened hair when the correct starting level is achieved.

Vegan Formula: Formulated without animal-derived ingredients and free from parabens.

Available Shades

Choose from 12 beautiful blonde toning shades:

T05 - Pale Rose Blonde

T10 - Pale Blonde

T11 - Lightest Beige Blonde

T14 - Pale Ash Blonde

T15 - Pale Beige Blonde

T18 - Lightest Ash Blonde

T19 - Pearlescent Blonde

T27 - Medium Beige Blonde

T28 - Natural Blonde

T30 - Sheer Golden Blonde

T35 - Beige Blonde

T81 - Intense Ash Blonde

Each shade is formulated to provide a different tonal result. The final colour will depend on your starting hair colour, level of lightening, hair porosity and chosen developer.

How to Use

Step 1 - Prepare Your Hair

For best results, ensure hair has been lightened to the appropriate level for your chosen toner. Shampoo to remove any remaining lightening product and towel-dry the hair.

Step 2 - Mix the Toner

Mix 1 part Wella Color Charm Permanent Liquid Toner with 2 parts compatible Wella Color Charm 10 or 20 Volume Developer.

For example:

42ml Wella Color Charm Liquid Toner

84ml Wella Color Charm Developer

Mix thoroughly in a non-metallic bowl or applicator bottle.

Step 3 - Apply Evenly

Apply the prepared mixture to towel-dried hair, ensuring even coverage of the areas requiring toning.

Step 4 - Allow to Process

Leave to develop for up to 30 minutes, checking frequently until the desired tone has been achieved. Do not exceed the recommended processing time.

Step 5 - Rinse and Finish

Rinse thoroughly, shampoo, condition and style as desired.

Product Specifications

Brand: Wella Professionals

Product Range: Color Charm

Product Type: Permanent Liquid Hair Toner

Size: 42ml / 1.4 fl oz

Formula: Liquid

Hair Type: Naturally blonde or pre-lightened hair

Colour Result: Varies according to selected shade

Mixing Ratio: 1:2 (Toner to Developer)

Developer: Compatible 10 or 20 Volume Developer

Processing Time: Up to 30 minutes

Developer Included: No, sold separately

Important Safety Information

This product contains permanent oxidative hair colour ingredients and is intended for use in accordance with the manufacturer's instructions.

Perform an allergy alert test 48 hours before each use, following the product packaging instructions. Wear suitable protective gloves and avoid contact with the eyes. Do not use on eyebrows or eyelashes.

Hair colourants may cause severe allergic reactions. Do not use if you have previously experienced a reaction to hair colour or have a sensitive, irritated or damaged scalp.

Please Note: Results vary depending on the original hair colour, condition, porosity and level of pre-lightening. Toner is designed primarily to refine existing blonde tones and does not replace the need for appropriate pre-lightening.

Why Choose Wella Color Charm?

Wella Color Charm Permanent Liquid Hair Toner is an excellent choice for anyone looking to transform unwanted brassiness into a beautifully balanced blonde. With its versatile shade range, convenient liquid application and long-lasting colour performance, it provides an effective finishing step for achieving polished, professional-looking blonde hair.

Perfect your blonde with Wella Color Charm - for beautifully toned, radiant and vibrant colour.