{"product_id":"wella-color-charm-toner-permanent-liquid-hair-toner","title":"WELLA COLOR CHARM TONER PERMANENT LIQUID HAIR TONER","description":"\u003ch1 style=\"text-align: left;\"\u003e\n Wella Color Charm Permanent Liquid Hair Toner - 42ml (1.4 fl oz)\n\u003c\/h1\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\n Product Description\n\u003c\/h2\u003e\n\u003cp\u003e\n Achieve beautiful, salon-quality blonde hair with\n \u003cstrong\u003e\n  Wella Color Charm Permanent Liquid Hair Toner\n \u003c\/strong\u003e\n , a professional hair toning solution designed to neutralise unwanted yellow, orange and brassy tones while creating stunning, natural-looking blonde shades.\n\u003c\/p\u003e\n\u003cp\u003e\n Whether you're looking for an icy platinum blonde, a cool ash finish, a soft beige blonde or a beautifully balanced natural blonde, Wella Color Charm offers a versatile selection of shades to help you achieve your desired results.\n\u003c\/p\u003e\n\u003cp\u003e\n Specially formulated for naturally blonde or pre-lightened hair, this permanent liquid toner helps refine existing hair colour, correct unwanted warmth and deliver vibrant, long-lasting, fade-resistant results.\n\u003c\/p\u003e\n\u003cp\u003e\n Its easy-to-mix liquid formula allows for convenient application using either an applicator bottle or a tint brush, making it suitable for professional salon use and experienced home colourists.\n\u003c\/p\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\n Key Features \u0026amp; Benefits\n\u003c\/h2\u003e\n\u003cp\u003e\n \u003cstrong\u003e\n  Neutralises Unwanted Brassiness:\n \u003c\/strong\u003e\n Helps counteract yellow and orange undertones in blonde and pre-lightened hair.\n\u003c\/p\u003e\n\u003cp\u003e\n \u003cbr\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n \u003cstrong\u003e\n  Beautiful Blonde Results:\n \u003c\/strong\u003e\n Creates a variety of blonde finishes, including ash, platinum, beige, silver and natural-looking tones.\n\u003c\/p\u003e\n\u003cp\u003e\n \u003cbr\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n \u003cstrong\u003e\n  Long-Lasting Colour:\n \u003c\/strong\u003e\n Provides vibrant, fade-resistant toning results.\n\u003c\/p\u003e\n\u003cp\u003e\n \u003cbr\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n \u003cstrong\u003e\n  Professional-Quality Formula:\n \u003c\/strong\u003e\n Designed to deliver consistent colour and an even, polished finish.\n\u003c\/p\u003e\n\u003cp\u003e\n \u003cbr\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n \u003cstrong\u003e\n  Easy Liquid Application:\n \u003c\/strong\u003e\n Suitable for application with a tint bottle or bowl and brush.\n\u003c\/p\u003e\n\u003cp\u003e\n \u003cbr\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n \u003cstrong\u003e\n  Customisable Blonde Shades:\n \u003c\/strong\u003e\n Different toner shades can be selected or mixed to achieve personalised results.\n\u003c\/p\u003e\n\u003cp\u003e\n \u003cbr\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n \u003cstrong\u003e\n  Suitable for Blonde Hair:\n \u003c\/strong\u003e\n Works on naturally blonde or previously lightened hair when the correct starting level is achieved.\n\u003c\/p\u003e\n\u003cp\u003e\n \u003cbr\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n \u003cstrong\u003e\n  Vegan Formula:\n \u003c\/strong\u003e\n Formulated without animal-derived ingredients and free from parabens.\n\u003c\/p\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\n Available Shades\n\u003c\/h2\u003e\n\u003cp\u003e\n Choose from 12 beautiful blonde toning shades:\n\u003c\/p\u003e\n\u003cp\u003e\n T05 - Pale Rose Blonde\n\u003c\/p\u003e\n\u003cp\u003e\n \u003cbr\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n T10 - Pale Blonde\n\u003c\/p\u003e\n\u003cp\u003e\n \u003cbr\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n T11 - Lightest Beige Blonde\n\u003c\/p\u003e\n\u003cp\u003e\n \u003cbr\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n T14 - Pale Ash Blonde\n\u003c\/p\u003e\n\u003cp\u003e\n \u003cbr\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n T15 - Pale Beige Blonde\n\u003c\/p\u003e\n\u003cp\u003e\n \u003cbr\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n T18 - Lightest Ash Blonde\n\u003c\/p\u003e\n\u003cp\u003e\n \u003cbr\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n T19 - Pearlescent Blonde\n\u003c\/p\u003e\n\u003cp\u003e\n \u003cbr\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n T27 - Medium Beige Blonde\n\u003c\/p\u003e\n\u003cp\u003e\n \u003cbr\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n T28 - Natural Blonde\n\u003c\/p\u003e\n\u003cp\u003e\n \u003cbr\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n T30 - Sheer Golden Blonde\n\u003c\/p\u003e\n\u003cp\u003e\n \u003cbr\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n T35 - Beige Blonde\n\u003c\/p\u003e\n\u003cp\u003e\n \u003cbr\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n T81 - Intense Ash Blonde\n\u003c\/p\u003e\n\u003cp\u003e\n Each shade is formulated to provide a different tonal result. The final colour will depend on your starting hair colour, level of lightening, hair porosity and chosen developer.\n\u003c\/p\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\n How to Use\n\u003c\/h2\u003e\n\u003cp\u003e\n \u003cstrong\u003e\n  Step 1 - Prepare Your Hair\n \u003c\/strong\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n For best results, ensure hair has been lightened to the appropriate level for your chosen toner. Shampoo to remove any remaining lightening product and towel-dry the hair.\n\u003c\/p\u003e\n\u003cp\u003e\n \u003cstrong\u003e\n  Step 2 - Mix the Toner\n \u003c\/strong\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n Mix 1 part Wella Color Charm Permanent Liquid Toner with 2 parts compatible Wella Color Charm 10 or 20 Volume Developer.\n\u003c\/p\u003e\n\u003cp\u003e\n For example:\n\u003c\/p\u003e\n\u003cp\u003e\n 42ml Wella Color Charm Liquid Toner\n\u003c\/p\u003e\n\u003cp\u003e\n \u003cbr\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n 84ml Wella Color Charm Developer\n\u003c\/p\u003e\n\u003cp\u003e\n Mix thoroughly in a non-metallic bowl or applicator bottle.\n\u003c\/p\u003e\n\u003cp\u003e\n \u003cstrong\u003e\n  Step 3 - Apply Evenly\n \u003c\/strong\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n Apply the prepared mixture to towel-dried hair, ensuring even coverage of the areas requiring toning.\n\u003c\/p\u003e\n\u003cp\u003e\n \u003cstrong\u003e\n  Step 4 - Allow to Process\n \u003c\/strong\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n Leave to develop for up to 30 minutes, checking frequently until the desired tone has been achieved. Do not exceed the recommended processing time.\n\u003c\/p\u003e\n\u003cp\u003e\n \u003cstrong\u003e\n  Step 5 - Rinse and Finish\n \u003c\/strong\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n Rinse thoroughly, shampoo, condition and style as desired.\n\u003c\/p\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\n Product Specifications\n\u003c\/h2\u003e\n\u003cp\u003e\n \u003cstrong\u003e\n  Brand:\n \u003c\/strong\u003e\n Wella Professionals\n\u003c\/p\u003e\n\u003cp\u003e\n \u003cbr\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n \u003cstrong\u003e\n  Product Range:\n \u003c\/strong\u003e\n Color Charm\n\u003c\/p\u003e\n\u003cp\u003e\n \u003cbr\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n \u003cstrong\u003e\n  Product Type:\n \u003c\/strong\u003e\n Permanent Liquid Hair Toner\n\u003c\/p\u003e\n\u003cp\u003e\n \u003cbr\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n \u003cstrong\u003e\n  Size:\n \u003c\/strong\u003e\n 42ml \/ 1.4 fl oz\n\u003c\/p\u003e\n\u003cp\u003e\n \u003cbr\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n \u003cstrong\u003e\n  Formula:\n \u003c\/strong\u003e\n Liquid\n\u003c\/p\u003e\n\u003cp\u003e\n \u003cbr\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n \u003cstrong\u003e\n  Hair Type:\n \u003c\/strong\u003e\n Naturally blonde or pre-lightened hair\n\u003c\/p\u003e\n\u003cp\u003e\n \u003cbr\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n \u003cstrong\u003e\n  Colour Result:\n \u003c\/strong\u003e\n Varies according to selected shade\n\u003c\/p\u003e\n\u003cp\u003e\n \u003cbr\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n \u003cstrong\u003e\n  Mixing Ratio:\n \u003c\/strong\u003e\n 1:2 (Toner to Developer)\n\u003c\/p\u003e\n\u003cp\u003e\n \u003cbr\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n \u003cstrong\u003e\n  Developer:\n \u003c\/strong\u003e\n Compatible 10 or 20 Volume Developer\n\u003c\/p\u003e\n\u003cp\u003e\n \u003cbr\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n \u003cstrong\u003e\n  Processing Time:\n \u003c\/strong\u003e\n Up to 30 minutes\n\u003c\/p\u003e\n\u003cp\u003e\n \u003cbr\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n \u003cstrong\u003e\n  Developer Included:\n \u003c\/strong\u003e\n No, sold separately\n\u003c\/p\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\n Important Safety Information\n\u003c\/h2\u003e\n\u003cp\u003e\n This product contains permanent oxidative hair colour ingredients and is intended for use in accordance with the manufacturer's instructions.\n\u003c\/p\u003e\n\u003cp\u003e\n Perform an allergy alert test 48 hours before each use, following the product packaging instructions. Wear suitable protective gloves and avoid contact with the eyes. Do not use on eyebrows or eyelashes.\n\u003c\/p\u003e\n\u003cp\u003e\n Hair colourants may cause severe allergic reactions. Do not use if you have previously experienced a reaction to hair colour or have a sensitive, irritated or damaged scalp.\n\u003c\/p\u003e\n\u003cp\u003e\n \u003cstrong\u003e\n  Please Note:\n \u003c\/strong\u003e\n Results vary depending on the original hair colour, condition, porosity and level of pre-lightening. Toner is designed primarily to refine existing blonde tones and does not replace the need for appropriate pre-lightening.\n\u003c\/p\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\n Why Choose Wella Color Charm?\n\u003c\/h2\u003e\n\u003cp\u003e\n Wella Color Charm Permanent Liquid Hair Toner is an excellent choice for anyone looking to transform unwanted brassiness into a beautifully balanced blonde. With its versatile shade range, convenient liquid application and long-lasting colour performance, it provides an effective finishing step for achieving polished, professional-looking blonde hair.\n\u003c\/p\u003e\n\u003cp\u003e\n \u003cstrong\u003e\n  Perfect your blonde with Wella Color Charm - for beautifully toned, radiant and vibrant colour.\n \u003c\/strong\u003e\n\u003c\/p\u003e\n","brand":"Sabinas Cosmetics","offers":[{"title":"T05 PALE ROSE BLONDE","offer_id":57555673710970,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"T10 PALE BLOND","offer_id":57555673743738,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"T11 LIGHTEST BEIGE BLONDE","offer_id":57555673776506,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"T14 PALE ASH BLONDE","offer_id":57555673809274,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"T15 PALE BEIGE BLONDE","offer_id":57555673842042,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"T18 LIGHTEST ASH BLONDE","offer_id":57555673874810,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"T19 PEARLESCENT BLONDE","offer_id":57555673907578,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"T27 MEDIUM BEIGE BLONDE","offer_id":57555673940346,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"T28 NATURAL BLONDE","offer_id":57555673973114,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"T30 SHEER GOLDEN BLONDE","offer_id":57555674005882,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"T35 BEIGE BLONDE","offer_id":57555674038650,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"T81 INTENSE ASH BLONDE","offer_id":57555674071418,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/2698\/5139\/files\/3ffcb59996a34d39ba02cd60fc86f7ce_tplv-t5fjg24jzw-origin-jpeg.jpg?v=1794484262","url":"https:\/\/sabinascosmetics.com\/products\/wella-color-charm-toner-permanent-liquid-hair-toner","provider":"Sabinas Cosmetics","version":"1.0","type":"link"}